diff --git a/rules/config b/rules/config
index 1117721364..d76477ce5a 100644
--- a/rules/config
+++ b/rules/config
@@ -30,4 +30,4 @@ SONIC_CONFIG_LOG_TO_FILES = y
 USERNAME = admin
 
 # PASSWORD - password for installer build
-PASSWORD = admin
+PASSWORD = YourPaSsWoRd